How to Win Sales & Influence Spiders

I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising" (read the review here). Earlier in 2007, she came back with another title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.

With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home.

In the end, between the material covered and its relevance, combined with Catherine's fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.

Get your copy of the book and, if you need assistance with getting a Search Marketing campaign off the ground, contact Avance Associates: we can help you.