Web Design for ROI: Great Book!
A few days ago I finished reading Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, a great book by Lance Loveday and Sandra Niehaus, from Closed Loop Marketing.
I had seen Lance talk at SES 2004 in Chicago and was super-impressed with his command of the topic, so I was super-happy to learn he had compiled his knowledge about the topic of ROI and Web Design into a book.
The guidelines offered by the book are intelligently broken down into: Landing Pages, Home Pages, Category Pages, Detail Pages, Forms and Checkout Process. The ordering is not casual as it is tied to the importance they have in the process of converting visitors.
Each chapter is analyzed from the standpoint of the goals for that particular section of the web site, the goals and questions a typical visitor has when visiting it, the metrics that should be tied to the section along with its unique issues and a few guidelines and examples to wrap it all up.
No matter your role: if you are involved in the decision making process surrounding a web site, you need to get a copy of this book.
2 comments:
Thanks for the review of the book, Manny. I'm really happy you liked it.
It was tough to write a book for such a broad audience (everyone involved in the web design process), but we just felt like so many organizations are taking the wrong approach to their sites.
It pains us to watch great businesses miss out because they haven’t considered how much the design of their site can affect their bottom line. And you’re right – everyone that has anything to do with the website; CEO, marketer, developer, designer, needs to understand this; it takes a village...
Anyhow, thanks again. And nice work on building out the TuDiabetes site and getting it noticed. I've already pinged my diabetic friends about it.
Thanks, Lance! :)
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