Reputation Management 101
Reputation Management is a very broad topic. So much so that there are companies such as Reputation Defender and International Reputation Management entirely devoted to it. Online reputation management exists at the crossroads between Internet Marketing, PR and good old Strategic Thinking.
While dealing with attacks on your reputation may be limited to nasty comments on your YouTube videos or your blog posts, they could go further, resulting in blog posts that tarnish your name or edits to a Wikipedia page about you or your company (if you have one).
This is a situation that is not simple to correct. Bloggers will understandably be hard pressed to take down a post they wrote and removing a reference from Wikipedia will take more work than reading Wikipedia: The Missing Manual.
The thoughts on these pages should come in handy when considering how to proceed if faced with a frontal online attack on your reputation:
1 comment:
MarketingPilgrim.com's Andy Beal has literally written the book on the topic. It truly is the new PR.
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