Bilingual Fan Pages: Share with fans in their own terms

Back in November, Facebook launched a VERY useful feature, letting admins of Fan Pages publish based on location and language. Since fans of Diabetes Hands Foundation page are a mix of both, English (2/3) and Spanish (1/3) native speakers, in spite of our best efforts to talk to them in their own language, whenever there were automated wall updates (such as the ones that result from blog feeds or simply accidental posts), there would be those folks that would get upset about the blip and complain: "¡¡¡Español, por favor!!!" if the post was in English or "I don't understand Spanish!!!" if the post was in Spanish.

The solution from Facebook means you have to stop and choose your target language (or target location, if the post is relevant only to a certain geography) before you click the Share button. But the targeted messaging and the satisfied fans your page retains as a result are well worth the extra click! Try it!